Make a Difference - GUJJU Style


Hello world,

I would like to share a portion from an email that I received from our HR dept today:

"......we found that there are a number of patients who have to stay in the hospital for the treatment for a very long time... for months, even for a year or more... And most of them are from poor families.

This time we are targeting patients who are admitted for treatment for Dialysis and kidney transplant.
They have to be admitted for 6-8 months and they have to follow a strict diet plan.

As per doctors' suggestion "Ganthiya and Jalebi" is very good for kidney patients due to the use of sodium bi-carbonate in their preparation.

So our social committee has planned for distribution of "Ganthia and Jalebi" on 27 June - Sunday to the Civil hospital kidney patients.

We have a target to distribute......"

Amazing! I never knew Gathiya-Jalebi is good for my Kidney!!! The best thing that Jalebi reminds me about is its mouth-watering golden-warm taste and the "Shuddh Dhara" ad in which li'l Chunnu who runs away from home comes back just to hog his Mom-made Jalebis!!! But that’s not the point.

I just want to share or rather point out that there are so many small little things in life that seem very casual to us, but can make a huge difference in someone's life! A casual snack for me could be a life saving (I know I am exaggerating) medicine for someone (at least it could be an aid to the treatment)!!! It truly is ironic that there are people around us who cant afford these things even when they are highly needed.

Most of us may not have to think twice about a lavish dinner at Barbecue Nation or a casual breakfast at IIM or Vastrapur or Iscon, but there are people who cant even afford a prescribed meal or a drug! It is our moral responsibility to come forward to help them.

But of course, we have our social responsibilities as well towards our families and work which may not allow us to spend time in helping others. These kind of efforts put at an organizational level help in bridging that gap. I cannot go to the civil hospital everyday to offer gathiya-jalebi to the patients there, but at least I can contribute financially if my company is assuring me that she will do it on my behalf. (Yes, 'company' too, is definitely a female - why do you think she is so unpredictable and demanding and yet so much needed???)

Jokes apart, but we all should be proud that there are millions of organizations worldwide who are putting efforts to help those who are in need today. And I really appreciate the idea 'coz even a small contribution from each individual in an organization would result into a huge aid at the end of the day.

So, I request you all to participate actively in these kind of official-charity events and encourage your organization to organize these sort of events on a regular basis. Not just organizations, even Co-Op Societies, clubs and other groups should think on these lines.

Two thumbs up to all the companies and individuals who have been putting efforts towards helping each other by helping the society.

And last but not the least, A heart felt congratulations to all the makers of Gathiya - Jalebi!!!

God Bless!


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4 comments:

  1. Great read Bro. Came to knwo this fact. By the way I dont like this snack, but still will try to have it as its good for Kidney.. Keep sharing the info.

    God bless..

    ReplyDelete
  2. Oye! You don like Gathiya Jalebi!!!! Try the gathiya rath special...

    Basically, anything with sodium bicarbonate helps... Look out for other options if you don prefer these!

    Cheers!

    ReplyDelete
  3. well said, corporate responsibility is also our responsibility as employees to make sure that they are supporting charitable causes - good food for thought!

    ReplyDelete
  4. CSR (an outstanding marketing tool) is vital for any organization in terms of long term sustainability in the competition and goodwill in the eyes of the consumers. But such activities must be aimed towards genuine causes with dedicated and motivated employees. O by the way i love Jalebees.

    ReplyDelete

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